City of McAllen kicks off MXLAN with “International Immersive Experience” for travel professionals

McAllen officials welcome international travel professionals from Mexico City to showcase McAllen’s exceptional connectivity, vibrant retail scene, rich cultural events, and strong international connections.

McAllen, TX – City officials and partners welcomed sixteen travel professionals who will tour the city and experience MXLAN 2025. This project aims to promote McAllen as a welcoming community, drive economic impact, and establish McAllen as a multicultural hub. Additionally, MXLAN offers a unique opportunity to showcase the city’s exceptional hospitality and travel industry.

“We are delighted to extend a warm welcome to our visitors from Mexico City to immerse themselves in the vibrant culture of McAllen and the unique experience of MXLAN. This exceptional opportunity not only fosters strong partnerships but also allows them to share their stories and invite others to discover the charm of our beloved city” said McAllen Mayor, Javier Villalobos.

The MXLAN International Immersive Experience gathers international travel agents, specialized media, bloggers, and regional leaders to connect and raise awareness about the destination. This collaboration enhances McAllen’s visibility in international markets and positions the city as a prime location for international visitors.

“With summer vacation on the horizon, initiatives like this one help increase consumer awareness, promote the destination, and build consumer confidence. McAllen has so much to offer, and we are confident that this influential group will spread the word about our city and the great options available when they visit,” said McAllen City Manager Isaac J. Tawil.

International visitors boost the local economy and contribute to the success of our airport, retail, border crossings, restaurants, hotels, and tourist attractions. As more travelers choose McAllen as one of their favorite destinations, our local hospitality industry continues to thrive and expand. In 2023, an additional 150 hotel rooms were added, bringing the total to 4,100. Furthermore, McAllen International Airport achieved a record of over 1 million passengers in a calendar year thanks to its enhanced domestic and international non-stops. For the third time, McAllen was also recognized as an “Event City” by the International Festival & Events Association.

The MXLAN International Immersive Experience is supported by: Aeromexico-Delta Airlines | City of McAllen: International Relations, Retail and Business Development, McAllen International Airport, MXLAN, Convention Center, Metro McAllen, McAllen Parks and Recreation & Quinta Mazatlán | Visit McAllen – McAllen Chamber of Commerce | IMAS and McAllen Heritage Center.

The five-day program will also feature McAllen’s hotels, shops, and restaurants. For more details about this anticipated MXLAN International Immersive Experience, follow @ExploreMcAllen @VisitMcAllen @McAllenInternationalAirport @MXLAN.