- July 19, 2025
McAllen Holiday Parade, presented by H-E-B, to Host a Merry Christmas…in July

Nine-time named Best Parade in the World to kick off annual winter holiday parade celebration
WHO: McAllen Mayor Javier Villalobos and McAllen City Commission
McAllen Holiday Parade Sponsors and Media Partners
WHAT: Press conference to unveil the theme of the 2025 McAllen Holiday Parade,
presented by H-E-B, and powered by Bert Ogden Auto Group, and other parade details
WHEN & Tuesday, July 22 10:30 a.m.
WHERE: McAllen Convention Center Ballroom, 700 Convention Center Blvd.
Parking on westside of MCC, off of Ware Rd.
WHY: Wear your most festive holiday attire and come celebrate Christmas in July as the McAllen Holiday Parade, presented by H-E-B and powered by Bert Ogden Auto Group, kicks off its 2025 celebration of the largest illuminated holiday and helium balloon parade in Texas.
The McAllen Holiday Parade is presented by H-E-B and powered by Bert Ogden Auto Group and proudly sponsored by McAllen International Airport, South Padre Island CVB, Reliant and Lone Star National Bank. Other sponsors of the McAllen Holiday Parade include Budweiser-L&F Distributors, McAllen International Bridge System; McAllen Public Utility; Metro McAllen; South Texas Vo-Tech; University of Texas RGV; Lone Star Ambulance; Matt’s Building Materials; PepsiCo.; South Texas ISD; Valley Aids Council; South Texas College; McDonald’s; Driscoll Children’s Hospital; Chick-fil-A Rio Grande Valley; American Electric Power Foundation; McAllen Shines; McAllen Public Works; IBC Bank; Lacks Furniture; McAllen Chamber of Commerce; Hermes; Peña Eye Institute; McAllen I.S.D.; Linebarger Attorneys at Law; General Mills; PNC Bank; O’Reilly Auto Parts; McAllen Economic Development Corp.; Rhodes Enterprises & Esperanza Homes; Pollux Castor Creative; Explore McAllen; KSA Engineers; Plains Capital Bank; Palenque Group; Halff Associates; B2Z Engineering; Raba Kistner Consultants, Inc; Puerto Vallarta; Diocese of Brownsville, Rodeo Dental & Orthodontics; Dollar Tree, and SpawGlass. Media partners for the parade include KRGV TV 5; Entravision; Telemundo 40; Nextstar CBS 4 – NBC 23; IHeart Radio; Latino Media Network; myRGV.com; Revista Expresion; El Periodico USA; Advance News; Lamar; Mas Music; Noticias RGV 5.2.; Radio United