McAllen Convention Center to Host Fiesta de Palmas

Annual cultural celebration to feature music, dance, food, family activities, and local flair

Get ready to celebrate one of the biggest and most anticipated events of the year! Fiesta de Palmas is back at the McAllen Convention Center from October 17–19, 2025. Attendees are invited to enjoy three days of unforgettable fun, food, music, and cultural festivities.

This year’s event promises to be bigger and better, filled with local flair, engaging activities, and memorable moments for the whole family. The picturesque grounds at 700 Convention Center Blvd., will come alive with excitement and entertainment all weekend.

Event Hours & Admission Details              
Tickets are available at www.ticketmaster.com or www.fiestadepalmas.com

• Friday, October 17: 5:00 p.m. – 11:00 p.m. | Free admission
• Saturday, October 18: 12:00 p.m. – 11:00 p.m. | Free before 4:00 p.m., $10 after
• Sunday, October 19: 12:00 p.m. – 10:00 p.m. | Free before 4:00 p.m., $10 after

Event Highlights – Things to do:

Beer Around the World, Presented by L&F Distributors (Saturday, October 18):
Sample brews from across the globe paired with food tastings from top McAllen restaurants. Proceeds benefit Hope Family Health Center. A separate ticket is required and includes admission into Fiesta de Palmas.

H-E-B Helping Here Pumpkin Patch:
Back and bigger than ever! Perfect for family photo ops and pumpkin painting. Pick your favorite pumpkin to take home, courtesy of H-E-B.

EduFiesta, Presented by McAllen International Airport:
Hands-on learning with partners like the McAllen Public Library, IMAS, Quinta Mazatlán, UTRGV, South Texas College, and Texas Parks & Wildlife, fun and educational for all ages.

Silent Disco (Nightly):
Grab a headset and choose your channel, dance under the stars with live DJs spinning different genres.

Fireworks Show (Nightly at 9:45 p.m.):
Cap off each evening with a spectacular fireworks display over the Convention Center District.

Grand Carnival:
Enjoy thrilling rides and carnival treats with All-You-Can-Ride passes available Saturday and Sunday from
2:00 p.m.–6:00 p.m.

Artisan Mercado & Community Ofrenda:
Shop local at the colorful Mercado featuring a variety of vendors and visit the community ofrenda in the Palm Lobby to honor loved ones.

Line Up by Day

FRIDAY, OCTOBER 17

• Christina Valdez — San Benito’s “Squeezebox Girl,” a rising Tejano star destined to carry the torch of Valley legends.
• Alta Ralea — Social media phenoms Justin Segovia & Jasmine Ramirez, who’s viral collabs with Ivan Cornejo, Estevie, and Danny Lux are making national waves.
• Alberto Cruz y El 956 — A genre-bending artist whose fresh sound crosses boundaries from Tejano to indie.
• ENCANTO — Already working with Grammy-winner Edgar Barrera (Bad Bunny, Karol G, Shakira), ENCANTO is one of the Valley’s next big global acts.

SATURDAY, OCTOBER 18

• Los Estuches — High-energy Monterrey rockers known for party-like live shows.
• Vanita Leo — At only 22, this San Antonio powerhouse is already shaping the future of Tejano and Latin pop.
• Los Juanos — San Antonio’s secret weapon, fusing cumbia, punk, corridos & Tejano into explosive festival anthems.
• Arzalez — Greg Garza’s decade-long grind delivers a versatile blend of Spanish rock, pop, and indie.
• JonWayne Eaden — The Valley’s premier DJ, equally electrifying at Spring Break or your favorite downtown club.
• School of Rock — Local student musicians bringing raw talent and infectious energy.
• VORTXZ — Breakout indie rock band and SXSW headliners, now owning Saturday night in McAllen.

SUNDAY, OCTOBER 19

• Double Cut — The Valley’s newest country band with big-stage potential.
• Andrea Daniela — Houston-via-Austin artist blending mariachi soul with pop melodies.
• Sedona — Folky Americana-pop singer channeling Fleetwood Mac and Taylor Swift vibes.
• Angelica Garcia — A rising indie pop force whose voice and vision are redefining Latin alternative music.

Fiesta de Palmas is made possible thanks to the support of its generous sponsors, including McAllen International Airport, L&F Distributors, Pepsi, Reliant, Superior Health Plan, H-E-B, and Metro McAllen. Don’t miss this spectacular celebration of culture, tradition, and community spirit.
Join us October 17–19, 2025, for Fiesta de Palmas at the McAllen Convention Center!