FridaFest 2024

The City of Edinburg invites the community to mark their calendars for July 27, as downtown Edinburg comes alive with the vibrant art and wellness extravaganza, FridaFest. Set against the backdrop of the city’s new Arts, Culture, and Events Center (A.C.E.), FridaFest celebrates women’s empowerment and honors the legacy of Frida Kahlo while embracing themes of healing, belonging and the rich tapestry of Edinburg’s cultural scene. The festivities will take place from 5:30 to 11 p.m.

This year’s FridaFest is themed around art and wellness, marking the culmination of Edinburg’s participation in the Arts for Every Body Initiative. Edinburg was one of 18 cities nationwide selected to improve community health and wellness through the arts. On July 27, all 18 cities will join in an evening of celebration, premiering large-scale participatory art projects inspired by the theme “No place like home.”

The FridaFest outdoor grounds, including the Edinburg City Hall Courtyard, the City Hall Lobby, and the East McIntyre Promenade, will be filled with inspiring art, live art demonstrations, health and wellness partners, local performers, Frida-inspired models, mariachi and folkloric performances, fun photo ops, kiddie rides, and a children’s activity area.

Returning this year is the FridaRiders Caravan in partnership with the South Texas Motorcycle Museum. Female riders can register for free at edinburgarts.com/fridafest. The best-dressed Frida Rider will be selected as people’s choice in 1st, 2nd, and 3rd place. The MotoShow will line up at FridaFest, where attendees can take pictures with the bikes and riders.

Don’t miss this unforgettable celebration of art, culture, and community at FridaFest!

For more information, visit edinburgarts.com/fridafest.