- September 30, 2025
Magic Unveiled with H-E-B: McAllen Holiday Parade 2025 Brings “Christmas Across America” to Life
The countdown to the most magical event of the season is in full swing! The 12th annual McAllen Holiday Parade presented by H-E-B and powered by the Bert Ogden Auto Group, themed “Christmas Across America!” continues with surprise announcements.
Dallas Cowboy fans cheered as they learned Javonte Williams (#33) is heading to South Texas as one of this year’s celebrity guests. Parade attendees will be able to see the NFL player as he makes his way down the parade route and joins a lineup of special appearances. 75 lucky followers of the parade social media platforms will win a chance to meet the Dallas Cowboy players and legends.
Adding to the star power is McAllen’s own social media influencer, Ivanna Mendoza @rgvtaste_ She will appear in the parade and meet with attendees for pictures and holiday cheer. “I remember when the parade first started, I used to dance with the drill team for my high school and now, I’m proud to be participating again, it’s a full circle moment,” said Mendoza.
More than 260,000 spectators and parade goers will also be able to see Mr. Monopoly make his helium balloon debut. The board game character joins a growing collection of larger-than-life parade balloons filling the stadium with family fun.
A winner for the McAllen Holiday Parade ticket giveaway contest was announced and you too can win by following @mcallenholidayparade.
Winners of the general admission tickets and passes for the exclusive meet and greet which will be announced on September 30th, stay tuned. Experience the magical event and get tickets now at Ticketmaster.com