Sydney Sweeney’s Bathwater Soap

Actress Sydney Sweeney has sparked both intrigue and controversy with her latest venture: a limited-edition soap infused with her own bathwater. In collaboration with natural men’s personal care brand Dr. Squatch, the product, aptly named “Sydney’s Bathwater Bliss,” is set to launch on June 6, 2025, with only 5,000 bars available for purchase at $8 each.

The idea originated from a previous Dr. Squatch advertisement featuring Sweeney in a bathtub, which led to a surge of fan comments jokingly requesting her bathwater. Embracing the humor, Sweeney decided to create a product that playfully engages with her audience’s fascination. She explained to GQ, “Fans always joke about wanting my bath water… I was like, this is such a cool way to have a conversation with the audience and give them what they want” .

The soap combines Sweeney’s bathwater with natural ingredients like pine, Douglas fir, and moss, aiming to evoke an outdoorsy scent. Each bar comes with a certificate of authenticity, confirming the inclusion of her bathwater.

The novelty, others have criticized the move, suggesting it panders to a male-dominated audience and contributes to the objectification of the actress. Despite the mixed reactions, Sweeney continues to engage with her fanbase in unconventional ways, blurring the lines between celebrity culture and marketing.

For those interested, “Sydney’s Bathwater Bliss” will be available exclusively through Dr. Squatch’s website starting June 6.